Cold EmailResultAI-powered2026-01

2026 Benchmarks: Average 3.43% Reply Rate, Top Performers 10–15%

Folderly

Results

10-15%

Top performers

3.43%

Average reply rate

up to 142%

Ai personalization lift

Key tactics

AI personalization can significantly lift response rates when done well

Summary

January 2026 industry benchmarks. Average cold email reply rate sat at 3.43%. Top performers still reached 10–15%. AI personalization was reported to boost response rates by up to 142% versus generic templates in some tests.

#benchmark #industry #ai-lift #2026-01

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