Paid AdsBenchmark2026-03

2026 Meta CPA & ROAS by Industry: Ecommerce $28–45 CPA / 2.0–3.5x ROAS

COREPPC

Results

$50–120

B2b saas cpa

$28–45

Ecommerce cpa

2.0–3.5x

Ecommerce roas

Key tactics

Benchmark against your specific vertical rather than overall averages
Expect higher CPAs in competitive categories such as electronics and B2B
Use industry ranges to set realistic targets and diagnose underperformance

Summary

Industry-level Meta benchmarks for 2026 show ecommerce generally landing in the $28–45 CPA and 2.0–3.5x ROAS range, while B2B/SaaS lead-gen sits much higher. Useful reference points for setting expectations by vertical.

#paid-ads #meta #benchmarks #industry #2026-03

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