Supplement Brand: Fixed Business Model First — Subscriptions Dropped Required ROAS from 2.5x to ~1.4x and Enabled $300k/Month

Results

Key tactics

• Introduce subscriptions to create recurring revenue and lower breakeven ROAS
• Use email to monetize one-time buyers
• Raise price slightly to improve margins before aggressive scaling

Summary

Instead of forcing higher ROAS on a one-time purchase model, the team fixed the unit economics with subscriptions and better margins. Once the required ROAS dropped to ~1.4x, scaling paid ads to $300k/month became realistic.

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