WhatWorkedBack to explore
Paid AdsCase study2026-01
Meta Lead Campaign: 1,018 Leads at $6.83 Average CPL with One Creative Driving 40% of Volume
Soda Spoon Marketing
Results
1,018
Leads
$6.83
Avg cpl
40% (405 leads)
Top ad share
Key tactics
- Test multiple creatives, then concentrate budget on clear winners
- Keep frequency low while scaling the top performer
- Measure unique reach alongside lead volume
Summary
January Meta lead campaign generated 1,018 leads at an average CPL of $6.83. A single top creative delivered 405 of those leads (40% of total) while overall frequency stayed low at 1.59.
Validate this tactic
Check live US search demand for this entry's topics: paid ads, meta, leads, cpl